The daily loop most people never think about
City Water
Municipal tap supply
→
Chlorine Added
0.2–4 mg/L standard
→
Your Shower
Hot water opens cuticle
⇢
Rinely stops here
Cuticle Stripped
Moisture escapes daily
→
Rinely Filters Here
Before water reaches you
City Water
Municipal tap supply comes into your building
Chlorine Added
Cities add 0.2–4 mg/L to disinfect. Safe to drink — not ideal for daily hair exposure.
Your Shower
Hot water causes your hair cuticle to open and absorb whatever's in the water
↓ without filter
Cuticle Stripped
Chlorine strips natural oils. Hair becomes porous, dry, frizzy. Every. Single. Shower.
Rinely Filters Here
Removes chlorine before it reaches your hair — so your cuticle stays sealed and your products actually work.
Most U.S. cities add 0.2–4 mg/L chlorine to municipal water. Safe to drink. Not ideal for daily hair and skin exposure.